The former oldies station in Atlanta, Fox-97, is now calling itself “97.1 The River,” playing what they call “classic hits.” The format is similar to Jack FM, no DJs and a medium-size playlist, but River seems to stick to lighter stuff. For example, “School’s Out” is the only Alice Cooper song they play.
Yeah, just another not-too-oldies station... except for their kickoff promotion. They’re claiming to play “10,000 songs in a row, commercial-free.” Assuming they started on New Year’s Day, I expect they’ll wrap it up some time over the weekend or maybe Monday.
Gutsy move. I’ll retreat back to Album 88 when the ads start running, but for now it’s a nice change of pace.