|Steakburgers or dog food?|
- I don’t doubt there are a lot of people like me out there, with books distributed pretty widely (thanks in part to Smashwords), who end up with over 95% of sales coming from Amazon. When I’ve sold over 17,000 Accidental Sorcerers books on Amazon, and a few hundred through Smashwords, I can’t see much downside to exclusivity.
- There’s a big ecosystem of review and promotional sites built around Amazon exclusivity. Many promo sites are designed around KDP Select’s free days and countdown days. Some sites ask directly for an ASIN (the unique ID that Amazon assigns to each product they sell) instead of a general link.
- There are other real benefits to being in KDP Select, for those who use those benefits. My co-op partner thinks I’m nuts for not using them, and sometimes I have to wonder if she’s right.
As for promotion, Amazon has a huge mailing list that they use to target books to potential readers. My books have appeared on mail blasts a number of times. What is Smashwords doing to get books noticed? I don’t just mean the top sellers (which usually don’t need help), I’m talking about titles with decent sales that might become a top seller with a little help.
Until Mark Coker can answer those questions, KDP Select will continue to be a popular choice for many indies.