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Friday, January 27, 2006

As gimmicks go... I like it

The former oldies station in Atlanta, Fox-97, is now calling itself “97.1 The River,” playing what they call “classic hits.” The format is similar to Jack FM, no DJs and a medium-size playlist, but River seems to stick to lighter stuff. For example, “School’s Out” is the only Alice Cooper song they play.

Yeah, just another not-too-oldies station... except for their kickoff promotion. They’re claiming to play “10,000 songs in a row, commercial-free.” Assuming they started on New Year’s Day, I expect they’ll wrap it up some time over the weekend or maybe Monday.

Gutsy move. I’ll retreat back to Album 88 when the ads start running, but for now it’s a nice change of pace.

1 comment:

  1. Where I come from there are like five oldies stations.


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